I build AI-powered internal tools for operations teams — the dashboards, trackers, intake systems, and approval flows that take the friction out of how your business actually runs day-to-day.
Hi, I'm Ethan. I run Roame Strategies — a solo no-code practice fluent in Zite, Airtable, Softr, and Fillout.
I build internal tools — for ops teams, finance teams, HR teams, project teams — that get used because they're shaped around how the work actually happens. Not how a generic SaaS vendor thinks it should happen.
I've spent years inside the no-code ecosystem — building production systems in Airtable, shipping employee-facing apps on Softr, and running complex logic through Fillout. Zite is where those worlds converge, which is why I picked it as my primary build platform.
I work with operations leaders, COOs, and founders of small-to-mid-sized teams who know their internal workflows are bleeding hours every week, but don't have an in-house builder to fix it. That's my job.
Every one of these is built for the people inside your business — your ops team, your finance team, your project leads. The kind of software that turns "we should really fix that workflow someday" into "wait, that's been handled for months now."
I've shipped internal systems across the no-code ecosystem for years. I'm not loyal to any platform — I'm loyal to what actually solves your team's problem. Here's what I build with, and when I reach for each.
My go-to for new internal builds. AI-powered no-code, unlimited users (so your whole team can be in there), SOC 2 compliant, and everything I ship belongs to you. This is where most of my work happens.
Where your internal data lives — CRMs, project trackers, content calendars, inventory, HR pipelines. I architect schemas that scale and quietly power everything else.
When your team needs a clean internal portal on top of Airtable data — knowledge bases, employee directories, internal request hubs, role-gated dashboards.
Internal forms that branch, calculate, route to approvers, and trigger workflows. PTO requests, expense submissions, vendor onboarding — anything that needs to actually think.
The stack I reach for depends on what you're trying to fix — and sometimes the best answer is stitching two or three of these together.
Whether you need a map of where to start, a single internal tool built and shipped, or a translator-in-residence for your ops team — there's a door that fits.
We walk through how your ops team actually works and find the workflows quietly bleeding time. You leave with a prioritized list of internal tools no-code can build to fix them — with effort estimates and rough ROI.
Pick the internal workflow that's costing you the most. I build the tool — dashboard, tracker, approval flow, internal assistant, whatever it is — with your branding, integrated with your stack, and handed over with docs.
Monthly retainer. I'm your on-call internal tool builder and ops translator — weekly check-ins, continuous shipping, and a second brain for leadership when you're deciding what to build vs. buy.
Every internal tool I build follows the same four moves. I start with how your team actually works, not a template — and I'd rather be honest on day one than impressive in a deck.
I shadow the team. I ask dumb questions. I find the friction that shows up in the data and the friction that shows up in the Slack complaints.
Turn business problems into specs a no-code tool can actually deliver. This is where most projects go wrong. I spend time here.
Small, functional, in your hands as fast as the scope allows. Working software over working decks. I'd rather be wrong fast than right in theory.
Docs, a Loom walkthrough, and the keys in your team's hands. The goal isn't a retainer — it's a business that runs better, whether or not I'm still in the room.
Zite is the AI-powered no-code platform I trust to take an internal business problem and turn it into a working tool your team will actually open every day. Unlimited users instead of per-seat pricing, SOC 2 security, native integrations with the tools you already use — and everything I build on it belongs to you.
When I hand a build over, your team can extend it themselves. No dependency on me to keep the lights on. That's not typical. That's why I picked it.
It means I build real internal software — dashboards, trackers, approval flows, AI assistants — using platforms like Zite instead of writing code from scratch. The end result looks and works like custom software. It's just faster to build, easier for your team to maintain, and a fraction of the cost of hiring developers.
Sometimes you should — and I'll tell you when. But generic SaaS forces your team to bend their workflow to match someone else's product. For workflows that are core to how your business runs, custom internal tools shaped around your actual process get used; generic ones get abandoned. The other big difference: per-seat SaaS pricing scales painfully as your team grows. Custom internal tools don't.
Yes, completely. Every build lives in your Zite (or Airtable, etc.) workspace under your account. I hand over admin access, docs, and a walkthrough. If you ever want to fire me, everything I built keeps running without me.
Honestly? Teams that want a 60-page strategy document before anyone touches a keyboard. Or enterprises needing heavily regulated, custom-coded infrastructure. I work best with operations leaders who want working internal tools in their team's hands fast — not more planning meetings.
Operations Audits are a fixed engagement fee. Internal Tool Builds are scoped per project with fixed pricing (depends on complexity). Retainers run monthly. I'll give you an honest number on the intro call — if it's not a fit, I'll say so.
Tell me about a process that's costing your team hours every week. I'll get back to you with whether (and how) a custom internal tool could fix it. No deck. No pitch. Just a conversation.
Usually reply within 24 hours · Based in California · Working with teams globally
